The official launch of FX, and the unveiling of the FX approach to on-going audience engagement, just happened to take place in a book.
Director/Writer Matt Hodgson and Illustrator/Painter Cameron Gardner joined forces to tell the FX Experiential Brand Story, simply and beautifully.
News of the FX approach to engaging audiences before, during and after an event spread like wild fire, as hundreds of IAEE attendees converged on IAEE Expo! Expo! in New Orleans to help FX paint the final chapter of their story.
FX created a one-of-a-kind LIVE ACTION, STOP MOTION ANIMATION experience at the 2018 IAEE Convention & EXPO in New Orleans. Director/Writer Matt Hodgson and Art Director/Illustrator Cameron Gardner created the experience, where hundreds of IAEE attendees contributed their artistic paint strokes and doodles to help FX continue their story. The collaboration was a big-time success for FERN Exposition Services, Nexxt Show, and FX, and continues to engage participants weeks after the event.
Months after their launch at IAEE, FX is still engaging participants and reaping big-time results. This is gonna make one helluva case study.
FX created a one-of-a-kind LIVE ACTION, STOP MOTION ANIMATION experience at the 2018 IAEE Convention & EXPO in New Orleans. Director/Writer Matt Hodgson and Art Director/Illustrator Cameron Gardner created the experience with over 150 IAEE attendees contributing their artistic paint strokes to help create imagery that showcased important aspects of the FX Experiential Brand Storytelling offering. The collaboration was a big-time success for FERN Exposition Services, Nexxt Show, and FX... engaging hundreds of participants and onlookers over the two-day event.
Inspiration for the FX launch story, and their subsequent INTERACTIVE PAINT EXPERIENCE came from our work for a big-name studio and their popular TV series. Can you guess the studio and the series?
Director/Writer Matt Hodgson created these handmade stop-motion transitions for a popular teenage TV series with Art Director/Illustrator Cameron Gardner. Hodgson created over 150 transitions in this series. Can you guess which TV series, channel and studio they were created for?
Director/Writer/ECD—Matt Hodgson and Art Director/Painter—Cameron Gardner hard at work creating the FX book.
Director/Writer Matt Hodgson and Illustrator/Painter Cameron Gardner joined forces to tell the FX Experiential Brand Story, simply and beautifully.
Meet a few of the hundreds of IAEE attendees who helped FX reveal the final chapter of their audience engagement story, through a totally original INTERACTIVE PAINT EXPERIENCE… that engaged participants before, during and after the event.
