TAHITIAN NONI'S — "WEST SIDE STORY" @ the MGM GRAND
Conceived, Written & Directed by Matt Hodgson
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"HERO / WEST SIDE STORY" — When I pitched the idea of an interactive branded musical to the marketing team at Tahitian Noni for their annual three-day worldwide conference they were blown away. Tahitian Noni was planning to use this conference to launch a new sports drink line and they needed an unforgettable compelling launch experience. With over 13,000 people in attendance, I created a one-of-a-kind live branded Broadway musical that combined a revised storyline and lyrics from the musical West Side Story, with brand messaging from Tahitian Noni. The event took place at the MGM Grand in Las Vegas, and featured a three story practical set, a live orchestra, and over one hundred singers, dancers and performers. The event was a staggering success. It would take me pages to describe how it all worked and why it made so much sense for this launch, but I would love to walk you through it.