I see "Brand Cinema" as an extraordinary opportunity for brands to make indelible impressions on their target audience. With each branded story I create, my goal is always the same—to create a brand saturated, story-driven, interactive experience that will live up to the maxim... "that long after an audience has forgotten what they've seen and heard, they'll remember how they felt." That feeling, that emotional gestalt, is the magic that turns a passive unsuspecting audience into passionate, loyal, inspired customers. The PDF on the CAESARS Entertainment page details the campaign ideas behind my most recent Brand Cinema success story for CAESARS Entertainment. This is a comprehensive overview of how Brand Cinema / Brand storytelling works from my perspective. In fact, this PDF is the very overview that I created for the CAESARS Executive Board, so they could see how an ingeniously cool campaign grew out of a simple, targeted compelling story. The tenants of emotional branding are at the heart of my "Brand Cinema" approach. This type of storytelling is an immersive, dramatic, compelling experience where a targeted audience makes a powerful emotional connection with the core tenants of a brand. This connection is reinforced through subsequent interactions that further the brand storyline by giving it added relevance and meaning. Brand Cinema stories can be live, cinematic, printed, interactive or theatrical, but they're always experiential. Most importantly, Brand Cinema is never just a story for sake, instead it's brand storytelling with a definite purpose.