DESERET BOOK 2010 — "SINCE 1866"
Creative Director/Writer/Director — Matt Hodgson
Creative Director/Executive Producer — John-david Brewer / Metropolis Integrated Media
Art Director/Illustrator — Cameron Gardner
Color Sweetening — John-david Brewer, Matt Hodgson
VFX — BluFire Studios
Music Composer — Sam Cardon
Prior to engaging the VFX team, I wanted to craft a visual representation of the
bookstore environment/atmosphere that I was envisioning, i.e. the lighting,
mood, texture of the bookshelves and the color palette of the book covers.
Cameron Gardner captured my vision perfectly, which really gave the entire team
a sense of time and place.
Deseret Book "Since 1866" from Matt Hodgson on Vimeo.