TAHITIAN NONI'S — "WEST SIDE STORY"
Director/Writer — Matt Hodgson
Creative Directors — Matt Hodgson, Cameron Gardner
Music Director — Mark Robinette
Executive Producer — Aaron Bludworth
Producers — Howard Mitchell, Natalie Peay
Scenic Concept Design — Matt Hodgson, Cameron Gardner
Scenic Practical Design — Tess Wald Productions
Scenic Construction Supervisors — Lynn Clark, Denton Mackenzie
Scenic Production — Scenic Service
AV Supervisors — Steve Webb, Scott Webb
Audio/Visual — Webb Audio Visual
Production Company — Modern Exposition Services
Teaming up with event producer Modern Exposition Services, Matt Hodgson crafted a truly unforgettable
“live” event experience for Tahitian Noni’s three-day worldwide convention in Las Vegas. With over 13,000
people in attendance Hodgson created a one-of-a-kind Broadway musical that combined a revised storyline
and the music of West Side Story with the brand messaging of Tahitian Noni to launch their new energy
drink line. The event took place at the MGM Grand and featured a three-story practical set, live orchestra,
and over one hundred singers, dancers and performers.
TAHITIAN NONI'S "WEST SIDE STORY" @ MGM GRAND / LAS VEGAS from Matt Hodgson on Vimeo.